We worked with the Six Corners Association, a nonprofit community economic development corporation on Chicago’s northwest side, to develop an updated brand and strategy that acknowledges its history while pointing a new way forward. Originally billed in 1938 as Chicago’s Second Downtown, the residents and business owners are flexing to the new realities of retail and coming to terms with what really drives a community.
       
     
 In addition, we created a new mark and system representative of the neighborhood’s main intersection while paying tribute to the beautiful architectural design in this area of Chicago, suggesting this intersection is a prime location for a thriving, growing community.
       
     
 From our research and interviews, we created the motto “Live Life Locally” to not only communicate the cultural spirit of the neighborhood, but also as a call-to-action that sets in motion the ideal of living, working, shopping, and simply being right where you are.
       
     
 We worked with the Six Corners Association, a nonprofit community economic development corporation on Chicago’s northwest side, to develop an updated brand and strategy that acknowledges its history while pointing a new way forward. Originally billed in 1938 as Chicago’s Second Downtown, the residents and business owners are flexing to the new realities of retail and coming to terms with what really drives a community.
       
     

We worked with the Six Corners Association, a nonprofit community economic development corporation on Chicago’s northwest side, to develop an updated brand and strategy that acknowledges its history while pointing a new way forward. Originally billed in 1938 as Chicago’s Second Downtown, the residents and business owners are flexing to the new realities of retail and coming to terms with what really drives a community.

 In addition, we created a new mark and system representative of the neighborhood’s main intersection while paying tribute to the beautiful architectural design in this area of Chicago, suggesting this intersection is a prime location for a thriving, growing community.
       
     

In addition, we created a new mark and system representative of the neighborhood’s main intersection while paying tribute to the beautiful architectural design in this area of Chicago, suggesting this intersection is a prime location for a thriving, growing community.

 From our research and interviews, we created the motto “Live Life Locally” to not only communicate the cultural spirit of the neighborhood, but also as a call-to-action that sets in motion the ideal of living, working, shopping, and simply being right where you are.
       
     

From our research and interviews, we created the motto “Live Life Locally” to not only communicate the cultural spirit of the neighborhood, but also as a call-to-action that sets in motion the ideal of living, working, shopping, and simply being right where you are.